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Fiercely Built resistance bands
Shop for these colorful designed resistance bands. Stand out in the crowd and have a tough workout.
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Fiercely Built Active
Time for our new Fiercely Built activewear.
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New Items alert!

Colorful Season

Resistance bands

We are strong. We are brave. We are fierce.

All bodies are beautiful & fierce.

Fiercely Built Apparel is a female-owned fitness and lifestyle brand with the mission to encourage women to live their very best life through self-acceptance, happiness, fitness and health. Women are strong, beautiful, successful, smart, courageous and so, so much more! We are passionate about women's independence and strength, and we provide lifestyle fashion that supports both!


Fiercely Built Apparel

Our founder and CEO, Erin Milliken, is passionate about fitness and holistic health (mind, body & soul). We are a small business based in Houston, TX.

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